New Haven Moving Equipment: comprehensive company research report

A Moving Company Hustle research report · Last updated: June 2026 · Reading time: ~14 minutes

We dug into New Haven Moving Equipment — the moving trade's most established supplier — so you don't have to. This report lays out the full picture: who they are, where they're located, what they sell, the services they offer, how they're priced, and how they stack up against the competition, with clear recommendations for moving company owners deciding where to source.

Key findings

• Lineage & ownership: Founded 1911 in New Haven, Connecticut by David H. Levine; led second by son J. Paul Levine (1960s), and now by three Levine brothers — James Levine (CEO), Roger Levine and Larry Levine (Co-Presidents). Privately held; no parent company or outside backing. The corporate parent is "The New Haven Companies, Inc."
• Manufacturer + distributor: Not just a reseller — New Haven manufactures its own moving pads (Louisville, KY and Los Angeles/San Fernando, CA factories), cargo control/web slings, patented E-Crates, and carts, and was the first U.S. company to use lasers and robotics in moving-pad manufacturing.
• Locations: 20 nationwide distribution centers (the website variously cites 17/18/20 across pages; the live store locator lists 20).
• Scale: ~82–97 employees; estimated annual revenue roughly $34–53M (third-party estimates conflict; company is private so figures are unverified).
• Reputation: Strong among professional movers for quality, selection, and service; ~4.2/5 on Yelp across locations. Not BBB-accredited. Common complaints are about wait times/pickup efficiency at some branches.

Company overview & history

New Haven Moving Equipment operates under the corporate name The New Haven Companies, Inc. It is a family-owned business founded in 1911 and is described as "the nation's premiere manufacturer and distributer of Moving Equipment." The company traces its origins to 1909, when David H. Levine went door-to-door with a horse and wagon refurbishing mattresses and selling homemade quilts. After WWI he toughened these quilts into "moving blankets" for local movers, and opened the first New Haven store in New Haven, Connecticut in 1911. During WWII the company manufactured camouflage nets and the iconic green G.I. blanket, and later produced curing mats used in East Coast highway construction. David engineered the first machine-made moving pad in the U.S.

In the 1960s, leadership passed to David's son J. Paul Levine, an Air Force veteran (F-101 production) who expanded New Haven's engineering and product range into transportation, aeronautics, military, commercial, and entertainment markets. Paul was the first vendor to earn the "Distinguished Service Award" from the American Moving Association and was posthumously awarded the International Mover's Association Life Achievement Award in 2017. After Paul's passing, his three sons — James (CEO), Roger (Co-President), and Larry (Co-President) — took over, expanding stores coast-to-coast and, in the early 1990s, introducing laser/robotics manufacturing of furniture pads in their Louisville and L.A. factories.

Headquarters: The current corporate headquarters is 4820 Southpoint Drive, Suite 102, Fredericksburg, VA 22407 (confirmed by LinkedIn, PitchBook, Crunchbase, state corporate filings, and USDOT registration). Some legacy/aggregator data still lists East Haven, CT or San Fernando, CA; these are now branch/manufacturing locations, not the HQ.

Mission & positioning: "Since 1911, our mission has remained unwavering: to provide the most advanced, well-engineered products on the market so that our customers achieve optimal business success." The company stresses customer service, in-house engineering, precision manufacturing, and "economical, below market pricing." It positions itself as the trusted industry insider — "Nobody knows moving equipment like New Haven."

Industries served: Moving & storage, trucking/transportation, aeronautics/aerospace, military, commercial relocation, entertainment (stage/film sets), museums, hospitals/healthcare (HIPAA-compliant E-Crates), universities/libraries/schools, self-storage, installation, marine, and hospitality.

Size & financials: Privately held. Employee estimates cluster at ~82–97 — PitchBook's 2026 profile states verbatim, "New Haven Moving Equipment has 82 total employees... New Haven Moving Equipment is a Private company," while RocketReach lists 83/87, ZoomInfo 86, Growjo 93, and Datanyze 97 (LinkedIn uses the broad band 51–200). Revenue estimates conflict sharply: RocketReach and ZoomInfo cite $33.9M, Growjo $35M, while Datanyze states verbatim, "New Haven Moving Equipment revenue is $53.4 M · New Haven Moving Equipment has 97 employees · New Haven Moving Equipment's CEO is James Levine." Because the company is private, none of these are audited; three of the five sources converge near $34–35M, making that the most-corroborated figure, though the true number could be higher (toward $53M).

All U.S. locations

The company's live store locator lists 20 locations nationwide, described as distribution centers that are "stocked and ready to deliver over 1,000 products." Each location offers will-call pickup, local delivery, and (at most) rental. Standard hours are weekdays with Saturday "by appointment only." The central customer service line is (855) 557-7237; an alternate corporate line is (800) 421-8700 / (800) 743-7237.

(The store locator returns 20 branch entries; the HQ in Fredericksburg is an additional corporate office. The website's terms page also references inventory "Distribution Centers" in 18 states.) Per ZoomInfo, "New Haven Moving Equipment has relocated its location in Fort Worth, Texas from the DFW Airport submarket to a new 24,837 square-foot space located at 2751 Northern Cross Blvd" — illustrating that the branch network is actively evolving. Manufacturing/fulfillment footprint: moving-pad factories in Louisville, KY and Los Angeles/San Fernando, CA; custom-imprinted E-Crates ship FOB Winchester, VA. Regional coverage spans coast-to-coast; the company invested in its own truck fleet for deliveries.

What they sell (product catalog)

New Haven carries 1,000+ products, organized into these categories:

• Moving Boxes / Cartons: all-purpose household moving boxes, specialty cartons, wardrobe cartons, flat-screen TV cartons, mirror cartons, mattress cartons, speed packs/commercial bins, commercial totes/file cartons, corrugated lift vans/containers.
• Packaging: carton-sealing tape & dispensers, stretch/shrink wrap & dispensers, bubble roll, newsprint paper, paper pads, corrugated/kraft paper & wadding, microfoam & peanuts, computer/keyboard/monitor bags & sleeves, mattress & furniture bags.
• Moving Pads / Furniture Blankets (manufactured in-house): the Dreadnaught professional-grade pad (top-tier, poly-cotton, for pianos/antiques/high-end), the Carrier pad, and Professional Moving Pads (the "standard moving pad for local movers"), plus multi-purpose/economy pads.
• Dollies: 2-wheel, 4-wheel, all-terrain dollies, and dolly accessories. The Slip-Pruf Dolly (invented by founder David Levine 75+ years ago) is still in use.
• Moving Equipment: covers, panel carts (2- and 3-removable-bar), machine moving equipment, piano moving equipment, ladders (fiberglass OSHA-approved), office/machine & library carts (commercial move carts NH3860/NH235/NH245 series up to 1,200 lb), carry & lifting systems, webbing/rope/fasteners, rubber bands/tarp fasteners, locks & security systems, labeling & ID, safety equipment, warehouse supplies.
• Cargo Control (manufactured in-house): logistic/E-track and shoring beams, tie-downs and ratchet/cam straps, web slings (made in USA 30+ years, 5:1 safety ratio, Web Sling & Tie Down Association member), cargo nets (including military-spec), flatbed tie-downs & winches.
• Crates: patented E-CRATE® reusable polypropylene crates (HIPAA-compliant, 10 lbs HDPE, nestable, 900 lb dolly capacity), Lateral File E-Crate®, and Computer IT E-Crate®.
• Ramps: fiberglass, aluminum, split fiberglass/aluminum, truck loading plates, dock boards, wooden walkboards, curb ramps, turn plates.
• Floor/Property Protection: Scuff Shields, Carpet Shield, neoprene floor runners, Ram Board, furniture skates.
• Specialty / piano: piano boards, piano moving equipment, appliance/stair movers (SR Express, Escalera Manhandler Supreme), Forearm Forklift lifting straps and moving harnesses.
• PPE and home moving kits.

Proprietary / private-label brands: New Haven manufactures and brands its own products — Dreadnaught® and Carrier moving pads, the patented E-CRATE®/IT-CRATE® system, the Slip-Pruf dolly, Pak-N-Move® consumer/self-storage kits, and NH-series commercial carts. It also distributes recognized third-party brands such as Forearm Forklift, Master Lock, and Ram Board.

Custom/printed products: E-Crates can be custom-molded in custom plastic colors with a company logo "hot stamped" on the side (minimum order 100 crates; 4–6 week lead time; FOB Winchester, VA). Web sling tags can be custom-imprinted with a customer logo at no charge. Custom straps/web nets fabricated to specification.

Services provided

• Wholesale / bulk B2B supply with commercial credit accounts ("Set up a commercial account and buy on credit. We support moving companies with flexible terms, volume pricing, and dedicated account management"). A "New Customer Setup Packet"/credit application is available.
• Rental: hundreds of products available for rent (dollies, carts, E-Crates, panel carts, etc.); "rent only what you need, when you need it," with just-in-time delivery and pickup with 24 hours' notice or less; minimum order applies. Inventory varies by location.
• Will-call pickup at all branches (call-ahead orders ready for pickup; staff load supplies onto trucks, often via forklift).
• Delivery & freight: own truck fleet for local/regional delivery; nationwide shipping via UPS Standard (orders <150 lbs and <165" length+girth; order before noon for ~2-day arrival) and common carriage (additional 2–3 days). Two-day and overnight available on request. Just-in-time delivery/pickup for commercial moves.
• National Price Program: a nationwide driver-pickup pricing program offering consistent prices "from Miami to Denver, Boston to Los Angeles" on everyday items (rubber bands, carrier straps, hand trucks, dollies, walkboards, ladders, ramps) for over-the-road drivers doing off-terminal pack-and-load.
• Startup / new-mover support: historically Paul Levine "helped moving companies get their start"; the company outfits van fleets ("Nobody knows the needs of movers and contractors when outfitting their vans") and provides moving kits.
• E-commerce: full online store (Shopify-based) with guest and registered (account-specific pricing) checkout, order tracking, returns within 30 days. Accepts Visa, MasterCard, Amex, debit, PayPal (cash for store pickup). U.S.-only shipping; international orders handled by phone through the president's office.
• Education & support: blogs, how-to videos, eCalculator for E-Crate quantity, and customer service reps who are themselves industry veterans/professional movers.

Why moving company owners work with them

Value proposition:

• Industry specialization: built specifically for professional movers over 100+ years; CS reps are former movers who offer expert, tailored solutions — a depth generalist suppliers can't match.
• Manufactured quality: in-house engineering and manufacturing of pads, cargo control, crates, and carts; "first in class" awards; products like the Dreadnaught pad and Slip-Pruf dolly are industry standards.
• Economical pricing: explicit commitment to "below market pricing"; customers repeatedly say it's "cheaper than anywhere else" vs. Home Depot/Lowe's/U-Haul, with "warehouse prices."
• Selection & one-stop shop: 1,000+ products covering every category a mover needs.
• Convenience & speed: 20 nationwide DCs ("always close to where the work is"), call-ahead will-call, fast loading, rental, just-in-time delivery, overnight options.
• Account benefits: commercial credit, volume pricing, dedicated account management, and the national price program for fleets.

Reputation & reviews: ~4.2/5 average on Yelp across locations. Recurring praise: deep selection, quality, knowledgeable/friendly staff, fast service, fair prices, free/reasonable delivery. Testimonials cite 15–30+ year relationships ("I have been using equipment from New Haven for 30+ years. Always reliable always top quality"). Pain points solved: reliable bulk supply, single national vendor for multi-branch movers, specialty equipment (panel dollies, piano boards) unavailable at retail, and claims reduction via floor protection. Negatives: some reviews cite long pickup wait times (~30 min) and inconsistent attitude/efficiency at certain branches, and occasional website/order-lookup glitches. The company is not BBB-accredited and several branch profiles are unrated.

Competitive landscape

• CDS Packaging Solutions (CDS Moving Equipment, est. 1981, Compton, CA): the closest direct competitor — a family-owned B2B moving-equipment supplier/manufacturer founded in 1981 by Allen Sidor, a former commercial airline pilot who began building and selling four-wheel dollies out of his garage under the name California Dolly & Supply (per Inside Self-Storage). Its Compton facility spans over 115,000 square feet, and it runs ~7 locations (LA, Sacramento, Bay Area, Las Vegas, Denver, San Antonio, Dallas, Albuquerque, Chicago) selling dollies, boxes, hand trucks, and USA-made packing materials. New Haven differentiates on national footprint (20 DCs vs. ~7) and longer heritage (1911 vs. 1981).
• Uline: the giant generalist shipping/industrial supplier — founded 1980 by Dick and Liz Uihlein, with an estimated $8 billion in annual revenue and more than 9,800 employees across 14 locations in the U.S., Mexico and Canada (Forbes/BizTimes, 2025). Carries moving boxes, pads, dollies, tape. Movers note Uline is broad and fast but pricier on some items and not moving-trade-specialized; New Haven differentiates on industry expertise, manufactured moving-specific gear (piano boards, panel carts, E-track assemblies), and rental.
• Chris Lapi Moving Supplies (Pompano Beach & Tampa, FL): founded 1991, the "largest moving supplies distributor in Florida," with the company stating verbatim, "We have over 75,000 square feet of moving equipment and packaging" across its two facilities, plus "the lowest price guarantee on all moving equipment" and same-day delivery — a strong regional competitor in the Southeast.
• U-Haul / Home Depot / Lowe's / Walmart / Amazon: consumer-facing retail for boxes/supplies; reviewers consistently say New Haven beats them on selection, professional-grade quality, and price for bulk/business buyers.
• Online box sellers (Uboxes/UBOXES, MovingBoxDelivery, ZippGo, BungoBox): e-commerce/DTC box suppliers. UBOXES (established 2004) advertises "Free Shipping and Picked up by the Carrier the Same Day $35+ on orders placed before 3 p.m. EST" and savings of "up to 40% when purchasing moving kits in bulk"; these players compete on consumer convenience but lack New Haven's equipment depth, rental, and branch network.
• Other aggregator-named competitors: W.W. Grainger, Tricam Industries, Meese, Silver Eagle (per Crunchbase/ZoomInfo).

Pricing reputation: value/economical — positioned as below-market and cheaper than retail, but premium on flagship quality items (the Dreadnaught is marketed as the most protective pad in the industry). Not the rock-bottom option on every commodity (some reviewers find online box-only sellers cheaper after shipping), but strong on total value for professional movers.

Unique advantages: century-plus heritage and brand trust in the moving trade; in-house manufacturing (lasers/robotics for pads; USA-made cargo control); patented HIPAA-compliant E-Crate system; national price program; broad rental program; 20-DC coast-to-coast network with own fleet; CS staffed by industry veterans.

Recommendations

1. For a moving-company owner sourcing supplies: Open a commercial credit account with New Haven to unlock volume pricing, net terms, and dedicated account management — especially valuable if you operate in multiple metros, since the national price program guarantees consistent pricing across branches. Benchmark their quote on commodity items (tape, boxes, stretch wrap) against Uline and a regional player (e.g., Chris Lapi in FL, CDS in the West); if New Haven is within ~5–10% on commodities, consolidate with them to capture their superior moving-specific equipment, rental, and expertise.
2. For startups / new movers: Use New Haven to outfit a van/fleet and lean on their CS veterans for guidance; rent (rather than buy) bulky/seasonal equipment (panel carts, E-Crates, ramps) to limit capital outlay, and consider custom-logo E-Crates/sling tags once volume justifies the 100-unit minimum.
3. For commercial/office-move and specialty work: Prioritize New Haven for E-Crates (HIPAA-compliant), library/office carts, piano boards, and floor protection — categories where generalists are weak and where claims-reduction pays for itself.
4. Thresholds that would change the recommendation: If your operation is single-metro and purely commodity boxes/tape, a low-cost regional distributor or Uline may be cheaper after shipping — re-evaluate if New Haven's delivered prices run >10% above alternatives. If branch-level service issues (long will-call waits) recur at your local DC, shift to scheduled delivery or call-ahead orders, or escalate to regional management.
5. Due diligence: Because revenue/headcount figures are unverified third-party estimates and the company is not BBB-accredited, rely on direct references and a trial order rather than aggregator data when evaluating them as a strategic vendor.

Caveats

• Location count varies by source (the website cites 17, 18, 19, and 20 across different pages; LinkedIn says 17, ZoomInfo says 18, the homepage and live store locator say 20). The table reflects the 20 branches currently returned by the live store locator plus the Fredericksburg HQ; New Haven actively relocates/opens branches (e.g., the recent Fort Worth move), so addresses may change.
• Financials are estimates only. Revenue figures range from $33.9M to $53.4M and employee counts from 82 to 97 across third-party aggregators (Growjo, Datanyze, RocketReach, ZoomInfo, PitchBook); the company is private and discloses no audited numbers. Some aggregators recycle each other's data, so apparent agreement may not be independent verification.
• Some aggregator data is stale (e.g., ZoomInfo's employee-directory sub-page still lists East Haven, CT as the corporate office; older site text says "15 warehouses"/"105 years"). The HQ is now Fredericksburg, VA.
• Reviews are mixed at the margin: while overall sentiment is positive (~4.2/5), there are specific complaints about pickup wait times, branch-level service attitude, and website order-tracking reliability. A few Yelp entries conflate New Haven with unrelated "moving companies" (it is a supplier, not a household-goods mover).
• The Phoenix branch ZIP appears as 85043 (BBB) vs. 85403 (store locator) in different sources; verify directly before visiting.